Brand Kit

Official brand assets, color palette, typography, and usage guidelines for 99X. Use these resources to maintain consistency across all communications.

Logo

Primary wordmark with teal accent dot

99XPrimary Logo
99XOn Brand Teal

99X Token Icon

Coin logo for the 99X token -- used in trading pairs, portfolio, and exchanges

99X Token
128px
99X
48px
99X
36px
99X
24px
99X
20px
99X
16px
99X Token
On Light
Wordmark (transparent)
.png
Mark 512px
.png
Wordmark 200px
.png
Favicon 32px
.png

Do

  • Use the logo on dark backgrounds (#0A0A0F or #12121A)
  • Maintain minimum clear space equal to the height of the red dot
  • Use the inverted (dark) version on light backgrounds
  • Scale proportionally -- never stretch or distort

Don't

  • Place on busy or low-contrast backgrounds
  • Change the logo colors or remove the red dot
  • Add effects like shadows, borders, or glows
  • Use the logo smaller than 24px in height

Color Palette

Core brand and UI colors with usage context

Primary -- 99X Teal

99X Teal
#00E0C6
RGB 0, 224, 198
Primary brand, CTAs, accent highlights
Teal Light
#33E8D1
RGB 51, 232, 209
Hover states, gradients
Teal Dark
#1FA3A3
RGB 31, 163, 163
Active states, pressed buttons

Neutrals

Background
#0A0A0F
Surface
#12121A
Surface 2
#1E2329
White
#FFFFFF
Gray 400
#9CA3AF
Gray 600
#4B5563

Semantic / Functional

Long / Buy
#22C55E
Positive values, buy actions
Short / Sell
#EF4444
Negative values, sell actions
Red Dot
#DC2626
Logo accent dot, alerts
Info / Cyan
#00BCD4
Informational, execution layer
AI / Purple
#A855F7
AI features, agent layer

Typography

Geist (sans) and Geist Mono (monospace) -- clean, technical, modern

Display
48-60px / 700

99X Protocol

H1
36-48px / 700

Bitcoin-Backed Capital

H2
30px / 700

Perpetual Trading

H3
20px / 700

Module Heading

Body
16px / 400

The 99X Network is a vertically integrated protocol for derivatives.

Caption
14px / 400

Secondary informational text

Mono
14px / 400

0x99x...a1b2c3

Spacing & Radii

Consistent 4px base grid with defined corner radii

Spacing Scale

xs
4pxp-1
sm
8pxp-2
md
16pxp-4
lg
24pxp-6
xl
32pxp-8
2xl
48pxp-12

Border Radius

sm
4px
md
8px
lg
12px
xl
16px
pill
9999px

Brand Voice

Tone and personality across all communications

Technical, Not Jargon

Explain complex systems clearly. Use precise terminology but always provide context. Never assume the reader knows abbreviations.

Do
"USDO is fully collateralized against external stablecoins"
Don't
"USDO leverages composable DeFi primitives for delta-neutral synth issuance"

Confident, Not Hype

State facts and architecture decisions. Let the product speak. Avoid superlatives, moon promises, or comparison to competitors.

Do
"125x maximum leverage across 200+ perpetual markets"
Don't
"The most revolutionary DEX that will change everything"

Institutional, Not Retail

Write for professionals who manage capital. Assume intelligence, not familiarity. Focus on risk management and capital efficiency.

Do
"4-layer security engine with circuit breakers and behavioral analysis"
Don't
"Super safe! Your money is protected by our amazing AI"

Brand Keywords

Core terms that define the project identity

Bitcoin-nativeNon-custodialVertically integratedMachine speedCapital efficiencyStable settlementAI-augmentedPermission-basedOn-chain executionInstitutional gradeDelta-neutralProtocol revenue99X StackUSDOUSDBPerpDEXFAI Agentve99X